{"id":68,"date":"2026-02-10T16:31:24","date_gmt":"2026-02-10T16:31:24","guid":{"rendered":"https:\/\/laurendantoniomedia.com\/port\/?page_id=68"},"modified":"2026-03-16T14:56:07","modified_gmt":"2026-03-16T14:56:07","slug":"food-truck-concept-project","status":"publish","type":"page","link":"https:\/\/laurendantoniomedia.com\/port\/food-truck-concept-project\/","title":{"rendered":"Food Truck Concept Project"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignfull has-border-color has-base-border-color is-layout-flex wp-container-core-columns-is-layout-87724155 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:0;margin-right:var(--wp--preset--spacing--30);margin-bottom:0;margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1418\" height=\"794\" src=\"https:\/\/laurendantoniomedia.com\/port\/wp-content\/uploads\/2026\/03\/Artboard-1.png\" alt=\"\" class=\"wp-image-340\" srcset=\"https:\/\/laurendantoniomedia.com\/port\/wp-content\/uploads\/2026\/03\/Artboard-1.png 1418w, https:\/\/laurendantoniomedia.com\/port\/wp-content\/uploads\/2026\/03\/Artboard-1-300x168.png 300w, https:\/\/laurendantoniomedia.com\/port\/wp-content\/uploads\/2026\/03\/Artboard-1-1024x573.png 1024w, https:\/\/laurendantoniomedia.com\/port\/wp-content\/uploads\/2026\/03\/Artboard-1-768x430.png 768w\" sizes=\"auto, (max-width: 1418px) 100vw, 1418px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading has-xx-large-font-size\">Food Truck Concept Project<\/h2>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">This project explores the visual identity and the design of a food truck, logo, and menu for a fictional donut company created as part of a branding concept. The goal was to create a bright and playful design that would stand out in the city environment and clearly communicate the brand&#8217;s personality.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-89463222 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-xx-large-font-size\">Logo Concept<\/h2>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">The logo was designed to reflect the playful personality of the brand. A smiling, donut character serves as the main visual element, making the identity memorable and connect to the product.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">The circular shape reinforces the theme, while the warm colour pallet and typography help communicate a welcoming and energetic experience.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\" style=\"margin-top:var(--wp--preset--spacing--20);margin-right:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);margin-left:var(--wp--preset--spacing--20)\"><img loading=\"lazy\" decoding=\"async\" width=\"332\" height=\"332\" src=\"https:\/\/laurendantoniomedia.com\/port\/wp-content\/uploads\/2026\/03\/Mesa-de-trabajo-1.png\" alt=\"\" class=\"wp-image-342\" style=\"object-fit:cover;width:555px;height:auto\" srcset=\"https:\/\/laurendantoniomedia.com\/port\/wp-content\/uploads\/2026\/03\/Mesa-de-trabajo-1.png 332w, https:\/\/laurendantoniomedia.com\/port\/wp-content\/uploads\/2026\/03\/Mesa-de-trabajo-1-300x300.png 300w, https:\/\/laurendantoniomedia.com\/port\/wp-content\/uploads\/2026\/03\/Mesa-de-trabajo-1-150x150.png 150w\" sizes=\"auto, (max-width: 332px) 100vw, 332px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-b7f6f8cb wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:56%\"><div class=\"_df_book df-lite\" id=\"df_345\"  _slug=\"345\" data-title=\"food-truck-menu\" wpoptions=\"true\" thumb=\"https:\/\/laurendantoniomedia.com\/port\/wp-content\/uploads\/2026\/03\/Food-Challenge-Menu-1.pdf\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_345 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"source\":\"https:\\\/\\\/laurendantoniomedia.com\\\/port\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Food-Challenge-Menu.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Project Team:<\/strong> Lauren D\u2019Antonio, Jackson Wong, Sofia Amelie<br><em>Collaborative branding and design concept project.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-5f4a04e2 wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-xx-large-font-size\">Menu Concept<\/h2>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">As part of the brand concept, we designed a menu to maintain a cohesive look and add another element to the branding. The layout uses bold and simple typography and a bright colour palette to compliment our logo on the cover.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">The menu highlights key information such as featured food, drink items, social media tag and location details.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Food Truck Concept Project This project explores the visual identity and the design of a food truck, logo, and menu for a fictional donut company created as part of a branding concept. The goal was to create a bright and playful design that would stand out in the city environment and clearly communicate the brand&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-68","page","type-page","status-publish","hentry"],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"admin","author_link":"https:\/\/laurendantoniomedia.com\/port\/author\/admin\/"},"rttpg_comment":0,"rttpg_category":null,"rttpg_excerpt":"Food Truck Concept Project This project explores the visual identity and the design of a food truck, logo, and menu for a fictional donut company created as part of a branding concept. The goal was to create a bright and playful design that would stand out in the city environment and clearly communicate the brand&#8217;s&hellip;","_links":{"self":[{"href":"https:\/\/laurendantoniomedia.com\/port\/wp-json\/wp\/v2\/pages\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laurendantoniomedia.com\/port\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/laurendantoniomedia.com\/port\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/laurendantoniomedia.com\/port\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/laurendantoniomedia.com\/port\/wp-json\/wp\/v2\/comments?post=68"}],"version-history":[{"count":9,"href":"https:\/\/laurendantoniomedia.com\/port\/wp-json\/wp\/v2\/pages\/68\/revisions"}],"predecessor-version":[{"id":569,"href":"https:\/\/laurendantoniomedia.com\/port\/wp-json\/wp\/v2\/pages\/68\/revisions\/569"}],"wp:attachment":[{"href":"https:\/\/laurendantoniomedia.com\/port\/wp-json\/wp\/v2\/media?parent=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}