Food Truck Concept Project
This project explores the visual identity and the design of a food truck, logo, and menu for a fictional donut company created as part of a branding concept. The goal was to create a bright and playful design that would stand out in the city environment and clearly communicate the brand’s personality.
Logo Concept
The logo was designed to reflect the playful personality of the brand. A smiling, donut character serves as the main visual element, making the identity memorable and connect to the product.
The circular shape reinforces the theme, while the warm colour pallet and typography help communicate a welcoming and energetic experience.
Project Team: Lauren D’Antonio, Jackson Wong, Sofia Amelie
Collaborative branding and design concept project.
Menu Concept
As part of the brand concept, we designed a menu to maintain a cohesive look and add another element to the branding. The layout uses bold and simple typography and a bright colour palette to compliment our logo on the cover.
The menu highlights key information such as featured food, drink items, social media tag and location details.